Marketing DRep

Objectives

I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE (updated Aug 14, 2025) To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer however, I will continue to contribute as a Community Reviewer. I will also be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.

Motivation

After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed. References: https://www.youtube.com/watch?v=Xl5xsxxvH0Q https://x.com/krissbaird/status/1869061920394731688 https://x.com/Cardano_CF/status/1869078247730012179

Qualifications

I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.